About Us

Meet our founder, Dev Searcey!

Dev started selling jewelry in 2017 as part of her family's business, The Niche, working in vendor and market booths across the state of Colorado. 

In July of 2019, the Niche opened its own brick and mortar store, Niche & Co, a curated Niche shopping experience including a small selection of handpicked vendors - Dev used this opportunity to create her own brand and company, ROSE + REED LLC in late 2019, selling as a vendor at Niche & Co. and now in local markets and online at roseandreed.com

In addition to sourcing, curating and merchandising for ROSE + REED, Dev also serves as the Social Media and Events Manager for The Niche, works in house interior design and sales for clients on the weekends at Niche & Co, and spends her Monday-Friday working full time as a Human Resources Specialist for the Federal Government.

On the off chance you find Dev not working, she'll most likely be enjoying a cocktail with friends or spending time with her rescue Greyhound, Compass.